“Hunger Plate” for World Food Programme by Cheil MENA

When I was young, there used to be this saying parents would tell us if we wouldn’t finish up our dinner, instead leaving a little something on our plates: “The children in Africa would be happy if they could have that.” I have no idea whether something to that effect was the inspiration for the ads designed by Cheil MENA for the World Food Programme, but they absolutely convey the disturbing reality: What is deemed as expendable leftovers in our glutted society could be lifesaving in other parts of our world.

A brilliantly executed, chilling campaign orchestrated by Omar Al Jabi, James Tan, Ratheesh Radhakrishnan, Jyo John Mullor and many others at Cheil MENA. You can view the project at Behance.

Credit for all Pictures: Cheil MENA for World Food Programme, CC BY-NC-ND 4.0




Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s