“Hunger Plate” for World Food Programme by Cheil MENA

When I was young, there used to be this saying parents would tell us if we wouldn’t finish up our dinner, instead leaving a little something on our plates: “The children in Africa would be happy if they could have that.” I have no idea whether something to that effect was the inspiration for the ads designed by Cheil MENA for the World Food Programme, but they absolutely convey the disturbing reality: What is deemed as expendable leftovers in our glutted society could be lifesaving in other parts of our world.

A brilliantly executed, chilling campaign orchestrated by Omar Al Jabi, James Tan, Ratheesh Radhakrishnan, Jyo John Mullor and many others at Cheil MENA. You can view the project at Behance.

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Credit for all Pictures: Cheil MENA for World Food Programme, CC BY-NC-ND 4.0

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