Ice Cream Cookie “FRO FRO™”: Branding by BRAVO

It’s Ice Cream. In a cookie. What’s there not to love about it? In german we have the saying: Das Auge isst mit, The eyes join us for dinner. That makes this branding by BRAVO quite the perfect match.

FRO FRO™ is a new ice cream cookie brand. Sold primarily in supermarkets, it needed to stand out on the shelf amongst household brands like Häagen-Dazs and Ben & Jerry’s. We set out to create a brand that feels reliable and provocative at the same time, in order to make shoppers curious enough to pick out the product. A simple and catchy brand name was conceived to create a lasting impression, especially on kids.”

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Credit for all pictures: BRAVO, CC BY-NC-ND 4.0

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